A Special Customer Experience

On Saturday, November 30th, I had an experience with a newly married couple that made me appreciate the mystique of Harley Davidson. A couple came in that were in their late 50’s looking for a bike. They had been shopping around a bit bouncing from dealer to dealer trying to find the right dealership experience. After several dealership visits they were still unsatisfied with what they had found and they decided to make one last stop here at Laidlaw’s. I greeted them as they came in and took a couple of minutes to get to know them. They were married on Valentines Day of this year and were looking to make their dream of owning a new Harley a reality. They had both been through hard times and were looking to the Harley to bring some joy into their lives. They were thinking about purchasing a Fat Boy, but they were still unsure if it was the right bike. After working with them for about an hour I wasn’t convinced that the Fat Boy was the right bike for their riding needs. I took them to the back of the store where we keep the rest of our new inventory and showed them a beautiful black Road King which had all the accessories they were looking for. Upon seeing the bike, the wife burst into tears as she immediately realized that this was the bike for them. This was the Harley Davidson of their dreams. Perhaps working amongst the Harley’s every day for the last couple years has numbed me a bit to what a Harley can mean to people. Meeting people like this has allowed me to appreciate the fact that Harley’s are more than just a motorcycle. Harley’s can be a symbol of hope and healing. There are few things in this world that allow us to literally put our troubles behind us. Luckily, we have Harley Davidson.